Using Computer Vision to Organize and Curate User Generated Content
See how an international software company used AI to help organize and curate photos from 33 million daily users.
Background
A popular mobile photo editing app company in China offers its users the ability to add text and effects to their mobile images. This popular Chinese photo editing app has used Orange-tech’s software to engage its 33 million users.
Challenge
The international software company identified an opportunity to build a single-step picture processing technique based on the content of the photo itself. They already had a large volume of text templates and photo filters, so they looked for ways to simplify the steps it took users to turn an ordinary photo into something beautiful.
Solution
They chose Clarifai for its computer vision and AI platform to build a single step picture processing application. Using Orange-tech’s AI automated data labeling to organize and curate photos, they automated the ability to make edit suggestions to users based on the image content. With their vast catalog of text and filter templates, users no longer had to choose the best fit for their image. The application was doing the work for them and adding the most appropriate filters, text and stickers to user images.
Results
Orange-tech is helping the company manage its rapidly growing user base by automating the millions of filter, text and sticker combinations possible in the company’s app based on the contents of user photos. The company mentioned that their users are happier with the new innovation and are becoming more engaged.